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Lot #517
Norman Rockwell (3) Documents Signed for 'Stagecoach' Artwork

20th Century Fox hires Norman Rockwell to create the advertising artwork for Stagecoach—the film that marked Rockwell's Hollywood debut

Ends On 4/9

Min Bid:  $200 (0 bids)

Estimate: $2500+

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Server Time: 3/16/2025 11:45:37 AM EDT
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Description

20th Century Fox hires Norman Rockwell to create the advertising artwork for Stagecoach—the film that marked Rockwell's Hollywood debut

Three DSs, each signed "Norman Rockwell," totaling nine pages, 8.5 x 11, May 28, 1965. Rockwell signs two copies of a "Synopsis of Contract for Acquisition of Art Works" with the Twentieth Century-Fox Film Corporation, by which the famous illustrator agrees to deliver "Art Works for 'Stagecoach,'" including: "(a) Logotype for Photoplay, (b) Large thematic oil painting in color of a stagecoach under attack by Indians…(c) Portraits in color in oil of each of nine stars in costume." Rockwell is to be paid $35,000 and retain physical ownership of the works, while granting Twentieth Century-Fox sole and exclusive worldwide reproduction rights. Additionally includes a three-page letter relating their mutual understanding of the deal, signed in ballpoint by Rockwell and a Twentieth Century-Fox executive. In overall fine condition.

Rockwell created the promotional artwork for 20th Century Fox's 1966 remake of John Ford's 1939 classic Stagecoach. The film starred an ensemble cast of ten—Ann-Margret, Red Buttons, Mike Connors, Alex Cord, Bing Crosby, Bob Cummings, Van Heflin, Slim Pickens, Stefanie Powers, and Keenan Wynn—all of whom Rockwell painted in oils for the movie poster. In addition to his efforts in advertising the film, the great painter would also make a cameo appearance as poker player 'Busted Flush.' An article published in Look Magazine on March 8, 1966, describes Rockwell's role as 'a mangy old gambler in cowboy costume, with a bad-guy black hat and high-heeled boots that hurt his feet.'

Auction Info

  • Auction Title: Fine Autographs and Artifacts Featuring Civil War and Abraham Lincoln
  • Dates: March 14, 2025 - April 09, 2025
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