Large Apple Computer, Inc. ‘rainbow logo’ exterior office building sign removed from the company's Cupertino corporate headquarters in 1997, measuring approximately 46˝ x 49˝ x 1.5˝, constructed from stiff foam with colorful applied vinyl stripes in green, yellow, orange, red, purple, and blue. The stem piece is separate, and both pieces have mounting hangers on the reverse. In very good condition, with edgewear, surface craquelure, peeling at transitions, and other overall wear from exposure to the elements over the years.
Apple's iconic rainbow logo, used from 1977 to 1997, features a multicolored apple with a bite taken out of it. Designed by Rob Janoff at the request of Steve Jobs, the logo became synonymous with Apple's user-friendly technology during its early years. The colorful design was phased out in favor of a monochrome version in the mid-1990s, and thus removed from the company's Silicon Valley HQ.
Provenance: removed from the side of Building 3, where it faced east and could be seen from a distance as one headed north on highway 280, and given to a longtime Apple employee in 1997; sold at Bonhams as part of lot 187, The Story of the 20th Century, June 4, 2014.
