Unopened first generation original Apple iPod Shuffle, Part No. MA134LL/A (1GB), Serial No. 4H62365GRSA, sealed in its original retail plastic blister pack. The green packaging prominently displays the slim white device at center, and explains its purpose on the reverse: "What's shuffle? Your favorite songs, in a different order every time. Why shuffle? Sometimes it's good to mix things up. With iPod shuffle your music is never the same experience twice. How does it know which song to play next? Can it read your mind? Can it read your moods? Load it up. Put it on. See where it takes you 240 songs, a million different ways." In brand new, factory-sealed condition, with some minor scuffing to the plastic blister packaging.
Introduced on January 11, 2005, as the smallest member of the iPod family, the iPod Shuffle was Apple's first iPod to use flash memory and takes the form factor of a USB thumbdrive—complete with removable cap. The iPod Shuffle's success effectively made Apple the global leader in the flash player market, just as the hard disk–based iPod had done upon its introduction in 2001. In his September 2006 keynote presentation, Apple CEO Steve Jobs announced that Apple had sold 10 million first-generation iPod Shuffles.