Desirable unsigned first edition of Hugh Hefner's first book: That Toddlin' Town: A Rowdy Burlesque of Chicago Manners and Morals. First edition, first printing. Chicago: Chi Publishers, 1951. Softcover, 5.5 x 8.5. Book condition: VG-/None, with edgewear and some creasing to the wrappers. Hefner's first book, this self-published volume of bawdy single-panel cartoons planted the seed for what would become a media empire—two years later, in 1953, Hefner would publish the first issue of Playboy.