Rare custom-made binder for Apple Computer's "Fiscal Year 1985 Business Plan, Macintosh Division," 10.25 x 11.75, featuring a humorously rendered ten-dollar bill featuring Steve Jobs at the center, with "In Jobs We Trust" in the banner below. Additionally, the bill's design has multiple 'Easter egg' elements, such as "Cupertino, CA"—the location of Apple's headquarters—below the serial number, and "This note is legal tender except in Boca Raton, Florida." Inside are tabbed separators labeled "Executive Summary," "Charter," "Top Ten Objectives," "Quarterly Objectives," "Interdivisional Support," "Open Issues," "Headcount," "Operating Expenses," "Commentary," "Costs," "Capital Budget," "Organizational Chart," and "Other." Although the text of the business plan is not present, these tabs reveal some of the values and priorities of the organization during this early period. In fine condition.
In spite of this binder's playful repurposing of the ten-dollar bill to read "In Jobs We Trust," that was hardly the case at Apple during this period—John Sculley had been hired as CEO in 1983, and he and Jobs were often at odds over the direction of the organization. The Macintosh had been famously introduced with a Super Bowl ad in 1984, and Jobs retained control over the innovative division through the year. However, in April 1985, Sculley decided to remove Jobs as the general manager of the Macintosh division, prompting Jobs' resignation in September. Jobs would then found NeXT Inc., before his triumphant return to Apple in 1997. A fascinating slice of computing history.
