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Lot #5282
Apple 'Think Different' Bob Dylan Poster

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Estimate: $200+
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Description

Scarce promotional poster of Bob Dylan issued for Apple's iconic 'Think Different' campaign, 23.5 x 34.5, depicting the influential singer-songwriter early into his career. The upper left corner features the Apple logo and 'Think Different' slogan, and the adjacent right corner bears a copyright caption: "1997 Apple Computer, Inc. All Rights Reserved." Framed to a slightly larger size and in fine condition. The Bob Dylan poster is often considered to be the most elusive of the Apple 'Think Different' campaign. Originally intended to be included with the third poster set, the Bob Dylan variant was ultimately never officially released due to Apple and Dylan's management unable to agree on copyright fees for the use of Dylan's likeness. Posters printed early were directed to be scrapped, making this one of an unknown quantity that have survived.

Auction Info

  • Auction Title: Marvels of Modern Music
  • Dates: #596 - Ended November 19, 2020