French industrialist (1853-1931) who, with his brother Edouard, founded the Michelin Tyre Company in 1888. In 1900, Andre Michelin published the first Michelin Guide to promote tourism by car, which would indirectly support his tire manufacturer. Today, Michelin is one of the four largest tire manufacturers in the world, known for their high quality and used by consumers and Formula One drivers alike. Andre Michelin is also credited with the conception of the idea for the iconic 'Michelin Man' mascot as a figure made from tires, which was then designed by cartoonist Marius Rossillon and introduced in 1894. TLS in French, signed “A. Michelin,” one page, 8.25 x 10.75, personal letterhead, November 9, 1925. Letter to Daniel Berthelot, in part (translated): "Thank you for reading the little brochure 'The Taylor System at Michelin,' and most importantly, thank you for your interesting comments. I will not attempt to defend this pamphlet by pointing out that it is addressed to a very disparate audience and that it aims rather to arouse curiosity than to answer all the questions; it is a first draft, therefore necessarily imperfect." In fine condition, with scattered light creasing. During the 1910s, the Michelin factory began introducing concepts of industrial efficiency developed by American mechanical engineer Frederick Winslow Taylor. A rare autograph, this is the first Michelin we have ever offered.
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