Colorful Monkees ‘Pop Art’ shirt circa 1966. While falling short of the record-shattering, worldwide marketing frenzy surrounding ‘Beatlemania’ in 1964, the licensed marketing of all things ‘Monkees’ in 1966 and 1967 was still, indeed, vast. Unlike The Beatles, whose licensing arm, NEMS, Ltd., netted the Fab Four revenue from licensed products, The Monkees never received a share of the merchandising of Monkees products; the lion’s share going to the coffers of Screen Gems television, which created the show that made Mickey Dolenz, Davy Jones, Mike Nesmith, and Peter Tork household names. Size large (14–16). Two small holes and seam separations and light overall soiling, with some heavier staining to bottom, otherwise very good condition.
RRAuction COA.
