Signed book: The Art of Living Long by Luigi Cornaro (English translation). Later printing. Milwaukee: William F. Butler, 1918. Leather-bound hardcover, 6 x 9, 214 pages. Signed and inscribed in ink on a front blank, “To Albert D. Lasker from your friend, Henry Ford, Feb. 11, 1928.” Lasker (1880–1952), a leading figure in the history of American advertising, was credited with the invention of the soap opera (developed principally as an advertising medium), oversaw Warren G. Harding’s successful presidential campaign, and owned the Chicago Cubs before selling to William Wrigley, Jr. in 1925. In very good condition, with light rubbing to extremities, early marginal cloth tape reinforcements to front and rear blanks, front hinge cracked, and light scattered toning and staining. The writing is dark and generally unaffected. Auction LOA John Reznikoff/PSA/DNA and R&R COA.
