Newspaper and magazine publisher. Beginning with the San Francisco Examiner in 1887, Hearst went on to build a publishing empire that included newspapers, magazines, news services, radio stations and film studios. He was an unabashed practitioner of "yellow journalism," and his enthusiasm for sensationalism and his autocratic rule were legendary; he is often accused of nudging the U.S. into the Spanish-American War just to sell more newspapers. ALS signed “WRH,” four pages on two adjoining sheets, 8 x 9.75, embossed stationery, no date. A letter to a Mr. Norcross, apparently an editor of one of Hearst’s publications. In part: “We must get more variety in this issue as well as more striking pictorial treatment. Please put in a Dr. Hutchinson on health which is short and a poem as well as your Holbein and Turkish [?] articles. Make the Turkish article interesting and with good pictures. Don’t print merely pashas…Get the Sultans and the Sultans wives and the interior of the harem and a story…with pictures…and we should get a symposium of six or eight short articles by leading thinkers, clergymen…and discuss what professors are teaching. This symposium should follow but the comments should be printed now…. Then we must follow up this crusade with some other crusade like this or like Everybody's Wall Street stuff. We should always have something of this kind going. It gives character to the magazine. I think we might extend the series not only by creating articles…by the professors saying why they teach in this way and also the above mentioned symposium of leading thinkers on the propriety of such teaching. We can also discuss this editorially and print letters from our readers. You now have one hundred and forty pages. You should have three or four more departments or articles than you had in last month’s magazine. Get variety in text and in pictures. Please bring up the dummy again after you have planned it out along the above lines.” In very good condition, with expected toning, light creasing, a few minor smudges to the text. R&R COA.
