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Lot #4009
Steve Jobs (3) Apple Business Cards (1997, 1998, and 1999) as "Interim CEO" and "iCEO"

Apple business cards from Jobs' return to Apple in 1997, when he became "Interim CEO" and "iCEO"

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Estimate: $5000+
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Description

Apple business cards from Jobs' return to Apple in 1997, when he became "Interim CEO" and "iCEO"

Rare set of three Apple Computer business cards of Steve Jobs from 1997, 1998, and 1999, which date to his return to the company where he assumed the role of Interim CEO, a title he later creatively altered to ‘iCEO.’ The cards, each 3.5 x 2, all feature the Apple logo, with the two earlier versions bearing the iconic ‘rainbow’ logo, and the third featuring a red ‘translucent’ logo. The ‘rainbow’ cards share identical contact information, but differ in title, with the earliest version marked “Interim CEO,” and the second version identifying Jobs as “iCEO.” The red ‘translucent’ also lists Jobs as the “iCEO,” but features a break in the contact information and is dual-sided, with the reverse identical minus Jobs’s title in Japanese characters. In overall fine condition.

Accompanied by a letter of provenance from a former Apple employee who states that he “worked for the company from 1987 to 2015, nearly three decades, during which I had the privilege of witnessing and contributing to some of the most transformative periods in the company's history. Throughout my tenure, I was based at Apple's headquarters, directly experiencing the leadership and vision of Steve Jobs…I acquired these cards directly from Steve's executive assistant. My role required regular interaction with the executive team, and through these professional connections, I was able to obtain these items.”

Auction Info

  • Auction Title: Steve Jobs and the Apple Computer Revolution
  • Dates: #698 - Ended August 22, 2024