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Lot #161
Ron Wayne's Apple II Advance Order Information Brochure

“Get on the List”—rare surviving “Apple-II Advance Order Information” brochure from the personal collection of Apple co-founder Ron Wayne

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Estimate: $3000+
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Description

“Get on the List”—rare surviving “Apple-II Advance Order Information” brochure from the personal collection of Apple co-founder Ron Wayne

Ron Wayne’s original “Apple-II Advance Order Information” brochure released by Apple Computer in early 1977, four pages, 8.5 x 11, signed on the front in black ink by the Apple cofounder, "Ronald G. Wayne,” who signs over his embossed personal seal. The brochure, which bears Apple's first official address at "770 Welch Road, Palo Alto, CA"—the location of an answering service and mail drop that the company used while still operating out of the famous Jobs family garage—contains ample technical information relative to the Apple II computer, including specifications for “Video Display,” “Memory,” “I/O,” and “Software,” which includes “APPLE BASIC…an integer BASIC supplied in 6k bytes of ROM.” Most significantly, the brochure contains a “Get on the List” offer section and form with purchase options for quantity and memory. A section marked “The Offer,” reads, in full: “We expect a sizable backlog of orders almost immediately after APPLE-II is nationally announced in April. This advance offer is extended to allow you to order an Apple-II from the first production run, thus be guaranteed delivery by April 30, 1977. The terms of the advance order are as follows:

1. All orders will be processed on a first-come, first-served basis regardless of quantity.
2. A deposit of one-third (1/3) of the total dollar amount ordered will be required and must accompany the order, the balance due on delivery.
3. All California residents must add 6 1/2% sales tax on retail orders.
4. Apple will pay all shipping (UPS) and order handling charges.
5. Delivery is guaranteed on or before April 30, 1977.

In very fine condition. A rare surviving piece of Apple II ephemera that predates the unit’s release and subsequent ascent as America’s most influential personal computer.

Provenance: Christie’s Auctions, The Ron Wayne Apple Archive, December 2014.

Auction Info

  • Auction Title: Fine Autograph and Artifacts Featuring Science & Technology and Animation
  • Dates: #705 - Ended December 11, 2024