Scarce Apple Computer promotional items related to Clarus the ‘dogcow,’ a bitmapped image designed by Apple for the demonstration of page layout in the classic Mac OS: a factory-sealed large white t-shirt, with the front bearing a black Apple logo and the back (as can be discerned) containing a Clarus logo above text, “Moof,” a portmanteau of ‘moo’ and ‘woof’; and a black corduroy snapback cap, with the crown bearing an embroidered Clarus design against a circular green background. In overall fine condition. Clarus became the archetype of surrealistic humor in the corporate culture of the original Macintosh group, particularly as the mascot of Apple’s Developer Technical Support as officially documented in Technote #31.
