Press kit for the Jimi Hendrix Experience and Soft Machine, issued by General Artists in 1967. Consists of two original glossy 8 x 10 photos of The Experience and two of Soft Machine, as well as biographical sheets on GAC letterhead for each of the members of the two bands totaling ten pages. General Artists was a booking agency offering these bands as a tour package in support of Hendrix’s first LP Are You Experienced? In overall very good to fine condition, with some creasing to the photos. A very early, if not the first, Hendrix press kit created shortly after his arrival in America.
