Superb original color 6 x 9 handbill for the 'Big Beat' presented by Alan Freed at the Hippodrome Auditorium in Waterloo, Iowa, on April 22, 1958, boasting a remarkable early rock 'n' roll lineup headlined by Buddy Holly, The Crickets, Jerry Lee Lewis, Chuck Berry, Frankie Lymon, and others. In fine condition. A colorful, exceptionally well-preserved piece of early rock ephemera. In 2020, a full-size poster with the same artwork sold for over $100K!