Scarce original program for the Jimi Hendrix Experience's first concert at London's Saville Theatre, in support of headliners The Who, produced by Beatles manager Brian Epstein on January 29, 1967, four pages, 6 x 9.5, featuring vibrant psychedelic cover artwork by Simon and Marijke. The program features outstanding images and information on the performers: Jimi Hendrix Experience ("A couple of months ago the name of Jimmy Hendrix was unknown, and now his first release 'Hey Joe' has made the Jimi Hendrix Experience a household word"), The Who ("The World's Most Sensational Group"), The Koobas, and Mike Quinn. Also included is an uber rare original ticket stub for the concert, 1.25 x 2, issued as “C19,” and the original ticket mailing envelope for the Saville Theatre. In overall fine condition.
In attendance at this historic show were John Lennon, Paul McCartney, Eric Clapton, Jack Bruce, Brian May (pre Queen), LuLu, and Linda Keith, who had originally recommended Hendrix to Chas Chandler of The Animals. Chandler became Hendrix's manager, helping to launch him into superstardom. An historic, early grouping of program, ticket stub, and Saville Theatre ticket envelope from one of the Jimi Hendrix Experience's first major concerts, and Hendrix's first major performance in London.