Choice DS, signed “Marilyn Monroe,” one page, 8.5 x 13.25, November 30, 1953. Advertising release issued by Twentieth Century-Fox Film Corporation, granting House of Westmore the right to use the likeness of Marilyn Monroe in advertising their cosmetic products, with the stipulation that “the following credit line shall appear…easily legible: ‘Marilyn Monroe starring in River of No Return in CinemaScope. A 20th Century-Fox Production. Color by Technicolor.’” Nicely signed at the conclusion in blue ballpoint by Monroe and countersigned by representatives from both companies. In fine condition.
At this time the production of River of No Return was finished—it had been shot in Canada over the summer—but it would not be released until the following spring. Interestingly, it was the first film to be shot in Canada using CinemaScope and the cinematography received critical acclaim despite overall lukewarm reviews of the movie. Among the cosmetics advertised by Westmore using Monroe’s image were their ‘Tru-Glo’ liquid makeup, ‘Party Puff’ powder makeup, and ‘Kiss-Tested’ lipstick. In addition to the relation to one of Monroe’s films, this is an uncommon type of document and is remarkably well-preserved. Accompanied by a full letter of authenticity from Beckett Authentication Services, as well as two modern prints of publicity photos from the role.
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